{"id":1312,"date":"2023-03-28T11:38:51","date_gmt":"2023-03-28T09:38:51","guid":{"rendered":"https:\/\/boomandsmart.com\/sud-potvrdil-pokutu-14-miliona-kc-za-spam\/"},"modified":"2023-03-28T11:38:51","modified_gmt":"2023-03-28T09:38:51","slug":"sud-potvrdil-pokutu-14-miliona-kc-za-spam","status":"publish","type":"post","link":"https:\/\/boomandsmart.com\/sk\/sud-potvrdil-pokutu-14-miliona-kc-za-spam\/","title":{"rendered":"S\u00fad potvrdil pokutu 1,4 mili\u00f3na K\u010d za spam"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Najvy\u0161\u0161\u00ed spr\u00e1vny s\u00fad \u010ceskej republiky (NSS \u010cR) vydal pred nieko\u013ek\u00fdmi d\u0148ami rozhodnutie, pri ktorom by mali zbystri\u0165 pozornos\u0165 v\u0161etci market\u00e9ri, obchodn\u00edci a\u00a0ich affiliate partneri. NSS \u010cR rozsudkom zo d\u0148a 16.03.2023, sp. zn. 6 As 18\/2022-43 potvrdil rozhodnutie \u00daradu na ochranu osobn\u00fdch \u00fadajov \u010ceskej republiky (\u00daOO\u00da \u010cR) o sankcionovan\u00ed pr\u00e1vnickej osoby \u2013 objedn\u00e1vate\u013ea, v prospech ktor\u00e9ho boli inou pr\u00e1vnickou osobou zasielan\u00e9 obchodn\u00e9 ozn\u00e1menia prostredn\u00edctvom tzv. e-mailov\u00e9ho newslettera.<\/p>\n<p>Odosielate\u013e t\u00fdchto e-mailov rovnako ako objedn\u00e1vate\u013e, ktor\u00fd si t\u00fato slu\u017ebu objednal, nedisponoval s\u00fahlasom os\u00f4b, ktor\u00fdm boli spr\u00e1vy adresovan\u00e9. E-maily tie\u017e neobsahovali inform\u00e1ciu o\u00a0toto\u017enosti objedn\u00e1vate\u013ea, v\u00a0mene ktor\u00e9ho boli spr\u00e1vy odosielan\u00e9, ani adresu, na ktor\u00fa by mohol adres\u00e1t doru\u010di\u0165 ozn\u00e1menie, \u017ee si u\u017e viac nepraje by\u0165 adres\u00e1tom obdobn\u00fdch emailov.<\/p>\n<p>Najvy\u0161\u0161\u00ed spr\u00e1vny s\u00fad \u010cR svoj\u00edm rozsudkom definit\u00edvne potvrdil sankciu ulo\u017een\u00fa \u00daradom na ochranu osobn\u00fdch \u00fadajov \u010cR vo v\u00fd\u0161ke 1.400.000 K\u010d (takmer 60.000,- EUR), ktor\u00fa \u00farad ulo\u017eil z\u00a0d\u00f4vodu poru\u0161enia z\u00e1konn\u00fdch povinnost\u00ed pri odosielan\u00ed marketingov\u00fdch inform\u00e1ci\u00ed o\u00a0produktoch konkr\u00e9tnej spolo\u010dnosti. <strong>S\u00fad tak prv\u00fdkr\u00e1t potvrdil, \u017ee zodpovednos\u0165 za \u0161\u00edrenie obchodn\u00fdch ozn\u00e1men\u00ed nesie okrem samotn\u00e9ho rozosielate\u013ea aj ten, kto tak\u00fato slu\u017ebu vo svoj prospech inicioval, \u010di u\u017e objednan\u00edm slu\u017eby alebo udelen\u00edm pokynu, a to vr\u00e1tane vyu\u017e\u00edvania affiliate partnerov. <\/strong><\/p>\n<p>NSS \u010cR judikoval, \u017ee <strong>zodpovednos\u0165 je v tomto pr\u00edpade objekt\u00edvna<\/strong> a osoba, v prospech ktorej je obchodn\u00e9 ozn\u00e1menie \u0161\u00edren\u00e9 (v tomto pr\u00edpade prostredn\u00edctvom e-mailov\u00e9ho newslettera), tak zodpoved\u00e1 aj za pr\u00edpadn\u00fd exces t\u00fdchto rozosielate\u013eov.<\/p>\n<p>Pre odosielanie marketingov\u00fdch inform\u00e1ci\u00ed prostredn\u00edctvom elektronickej po\u0161ty je preto potrebn\u00e9, \u00a0aby si v\u0161etky zainteresovan\u00e9 strany (teda objedn\u00e1vate\u013e \u00a0a faktick\u00fd rozosielate\u013e), dostato\u010dne overili, \u010di adres\u00e1ti obchodn\u00fdch ozn\u00e1men\u00ed udelili pre tak\u00e9 zasielanie s\u00fahlas, resp. vo v\u0161eobecnej rovine, \u010di rozosielanie obchodn\u00fdch ozn\u00e1men\u00ed prebieha z\u00e1konn\u00fdm sp\u00f4sobom.<\/p>\n<p>Pre \u00faplnos\u0165 treba uvies\u0165, \u017ee na Slovensku kompetenciu posudzova\u0165 z\u00e1konnos\u0165 rozosielania marketingov\u00fdch inform\u00e1ci\u00ed prostredn\u00edctvom elektronickej po\u0161ty nem\u00e1 \u00darad na ochranu osobn\u00fdch \u00fadajov SR, ale \u00darad pre regul\u00e1ciu elektronick\u00fdch komunik\u00e1ci\u00ed a\u00a0po\u0161tov\u00fdch slu\u017eieb SR. Rozosielanie elektronickej po\u0161ty obsahuj\u00facej marketingov\u00e9 inform\u00e1cie by bolo bez s\u00fahlasu adres\u00e1tov z\u00e1konn\u00e9 aj vtedy, ak by odosielate\u013e propagoval vlastn\u00e9 tovary a\u00a0slu\u017eby (teda nejednalo by sa o\u00a0email zasielan\u00fd affiliate partnerom) a\u00a0ak kontaktn\u00e9 \u00fadaje adres\u00e1tov elektronickej po\u0161ty t\u00e1 ist\u00e1 osoba u\u017e z\u00edskala v s\u00favislosti s predch\u00e1dzaj\u00facim predajom tovaru alebo slu\u017eieb, pr\u00edpadne ak ide o priamy marketing adresovan\u00fd na zverejnen\u00e9 kontaktn\u00e9 \u00fadaje fyzickej osoby podnikate\u013ea alebo pr\u00e1vnickej osoby.<\/p>\n<p>Sankcie, ktor\u00e9 za poru\u0161enie uveden\u00fdch pravidiel hrozia, m\u00f4\u017eu dosiahnu\u0165 horn\u00fa hranicu 5 % z\u00a0obratu za predch\u00e1dzaj\u00face \u00fa\u010dtov\u00e9 obdobie, preto ak c\u00edtite, \u017ee potrebujete v\u00a0tejto oblasti poradi\u0165, nev\u00e1hajte sa na n\u00e1s obr\u00e1ti\u0165.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Najvy\u0161\u0161\u00ed spr\u00e1vny s\u00fad \u010ceskej republiky (NSS \u010cR) vydal pred nieko\u013ek\u00fdmi d\u0148ami rozhodnutie, pri ktorom by mali zbystri\u0165 pozornos\u0165 v\u0161etci market\u00e9ri, obchodn\u00edci a\u00a0ich affiliate partneri. NSS \u010cR rozsudkom zo d\u0148a 16.03.2023, sp. zn. 6 As 18\/2022-43 potvrdil rozhodnutie \u00daradu na ochranu osobn\u00fdch \u00fadajov \u010ceskej republiky (\u00daOO\u00da \u010cR) o sankcionovan\u00ed pr\u00e1vnickej osoby \u2013 objedn\u00e1vate\u013ea, v prospech&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"yoast_head":"<title>S\u00fad potvrdil pokutu 1,4 mili\u00f3na K\u010d za spam - BOOM &amp; SMART<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomandsmart.com\/sud-potvrdil-pokutu-14-miliona-kc-za-spam\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00fad potvrdil pokutu 1,4 mili\u00f3na K\u010d za spam - BOOM &amp; SMART\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Najvy\u0161\u0161\u00ed spr\u00e1vny s\u00fad \u010ceskej republiky (NSS \u010cR) vydal pred nieko\u013ek\u00fdmi d\u0148ami rozhodnutie, pri ktorom by mali zbystri\u0165 pozornos\u0165 v\u0161etci market\u00e9ri, obchodn\u00edci a\u00a0ich affiliate partneri. 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